PaidContent has a quick look at the new site being launched by Johnny Knoxville’s rowdy group known collectively as JACKASS, in conjunction with their longtime partners, Viacom.
Called JackassWorld the site will feature original video stunts that have made the group famous. I like what Knoxville had to say about the opportunity:
“It’s fun, man, having this outlet, you don’t have to wait for months to have something come out you can just shoot it and get it up and be on to something else… like productivity in the a**hole department is going to be up 73 percent, you know what I mean?”
The sort of content Jackass is famous for is perfect for the web. It might not be everyone’s cup of tea but for those who like this stuff, this will be a regular stop on their daily surf.
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